Made in the USA 1.800.675.0160Equipment sales, Mon to Fri
Hand-built in Huntington Beach, California

Talk to a roaster specialist before you spend $40,000 on the wrong machine.

Book a short call with the people who actually build Primo roasters. We size the machine to your real volume, not your best month, and send a written quote with financing options.

  • 15 minutes, no pitch deck. Volume, space, gas, venting, budget. Then a straight recommendation.
  • A real quote, not a price range. Machine, accessories, freight and payment options in writing.
  • Financing and Section 179. Qualifying businesses can write off equipment in the year it is placed in service.
  • Backed for the long run. One-year parts warranty and a lifetime workmanship warranty on every hand-built machine.

Primo has been building infrared commercial roasters in Southern California for operators who roast to sell, not to hobby. Parts ship from the same building the machines are made in.

Book your call

Takes about 40 seconds. A specialist calls you back, usually the same day.

We use your details to talk about roasting equipment. No lists, no resale.

Rather just talk now? 1.800.675.0160

Made in the USAHand-built in Huntington Beach. Not imported, not rebadged.
Infrared controlProprietary burners and intelligent gas valves.
Roast Master includedAutomated profiling software, first year free.
Lifetime workmanshipPlus one year on all parts and components.
Why operators pick Primo

Production equipment, priced and supported like it.

Most roasters get sold on a curve. You are buying uptime, repeatability and a phone number that gets answered.

Infrared, not guesswork

Proprietary infrared burners with intelligent gas valves put heat where you want it, batch after batch.

Roast Master profiling

Automated roast profiling software ships with every roaster. First year included, $250 a year after that.

Built for a shift

Variable speed drum and cooling controls, heavy frames, and throughput that holds up through a production day.

Parts from the source

Burners, motors, thermocouples and bearings ship direct from the shop that built your machine.

Sizing

Six sizes. The number is roughly your minimum batch in pounds.

Buy for the volume you will be doing in eighteen months, not the volume you did last week. That is most of what the call is about. Tap a model to ask about it.

Primo XR-3 coffee roaster

XR-3

Small-batch and sample roasting
Same infrared burner and Roast Master software as the big machines, in the smallest footprint Primo builds. Ask your specialist for full specs.
Ask about pricing →
Primo XR-5 coffee roaster

XR-5

5–12 lb per batch
About 40 lb per hour. 9 to 15 minute roasts. Propane or natural gas. Fits a cafe back room or a small production space.
From $28,000
 Most popular
Primo XR-15 coffee roaster

XR-15

15–33 lb per batch
About 95 lb per hour. 9 to 14 minute roasts. The workhorse for roasters selling wholesale and retail.
From $40,000
Primo XR-20 coffee roaster

XR-20

20–45 lb per batch
About 144 lb per hour. 9 to 14 minute roasts. 79″ x 73″ x 77″ footprint. Same frame as the XR-15 with more throughput.
From $49,000
Primo XR-30 coffee roaster

XR-30

35–70 lb per batch
About 230 lb per hour. 9 to 14 minute roasts. For operators running a full production shift every day.
From $76,000
Primo XR-70 coffee roaster

XR-70 and custom

70–200 kg per batch
Built to order for industrial volume, with multi-roaster management in Roast Master. Configurations from 70 kg up to 200 kg.
From $195,000

Published starting prices, before accessories, freight and install. Your specialist confirms the right size against your gas supply, venting and floor space.

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What happens next

Three steps, no runaround.

01

You book the call

Send the form. A specialist calls you back, usually the same business day, in the time window you picked.

02

We spec the machine

Volume, product mix, gas supply, venting, power and space. We will tell you if a smaller machine is the right call.

03

You get it in writing

A full quote with accessories, freight and financing or Section 179 options, ready for your accountant or your bank.

Customers are saying

5.00 out of 5

”

I just bought a XR-20 with the Roast Master software and it is been fantastic. The software roasts amazingly well and replicates my roast profiles. Since I have got my roaster I have been able to spend more time on my business and have almost doubled. Thanks guys!

★★★★★
Steven K., verified customer
Straight answers

Questions we get before the call.

What does a Primo roaster cost?

Published pricing starts at $40,000 for the XR-15, $49,000 for the XR-20 and $76,000 for the XR-30. Final numbers depend on accessories, loaders, de-stoners, external coolers, freight and install, which is why we quote rather than guess.

Do you offer financing?

Yes. We work with equipment financing, and many qualifying businesses use Section 179 to deduct the equipment in the year it is placed in service. Talk to your tax advisor, and we will give you the paperwork you need.

What is covered by warranty?

One year on all parts and components, plus a lifetime workmanship warranty on every hand-built Primo machine.

Can it roast anything besides coffee?

Yes. Operators run cacao, barley, millet, nuts, noodles, hemp and more on Primo equipment. Tell us your product on the call and we will confirm the setup.

Is the software an extra subscription?

Roast Master profiling software is included with every roaster for the first year, then $250 per year.

Get the right machine the first time.

Fifteen minutes with a specialist now beats a year with a roaster that cannot keep up.

Book my call Call 1.800.675.0160
Primo Roasting Equipment · 5312 System Dr, Huntington Beach, CA 92649 · 1.800.675.0160 © 2026 Primo Roasting Equipment
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